VIJAYAWADA: Chief Minister N Chandrababu Naidu has directed officials to roll out a comprehensive 'Farm to Home' programme to ensure that fruits and vegetables cultivated by farmers reach consumers directly through Farmer Producer Organisations (FPOs).
Reviewing six primary missions in agriculture and allied sectors at his Camp Office in Undavalli, he stated that the new marketing strategy would significantly reduce middleman costs, strengthen farmers' incomes, and deliver fresh produce directly to households. Given the impact of El Niño, the Chief Minister emphasized that crop planning must factor in region-wise assessments to guide sowing decisions effectively.
To push sustainable agriculture, he instructed officials to promote natural farming across districts, adopt PMDS half-moon methods in water-scarce areas, and ensure minimum support prices (MSP) to safeguard farmers against climate losses.
He urged universities to involve professors and students in field studies on natural farming and directed that soil health test results be made available online. Special counters for natural farming produce will also be set up in Rythu Bazaars and private markets.